A) I wanted to portray a feeling of evilness and I got this by making the background black and the letters red. Also I added a picture of a ghost so people get the idea of that it is people who are or want to pretend they are evil. My writing on the gum packet was chosen to be looking all scary and gothic.
B) I am targeting this gum to people who are goths because the way I designed my gum packets with black and red and the ghost, which Gothic people tend to like and feel easy with to trust it more than other reality stuff.
C) I used photoshop for the ghost picture and the background color.
D)I basically did the lettering by myself and as for the ghost pic I corrected it on photoshop after taking it from google. On the pic I used the smudge tool and diffuse from the flters to make it more scary looking and different from the original picture.
